West Lafayette, Ind. – March 28, 2016—Purdue Federal Credit Union (Purdue Federal), was recently honored with a Category’s Best Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of more than 1,200 credit union marketing and business development professionals. Awards are given in each of 30 categories ranging from advertising to community events and beyond.
Purdue Federal won the “Complete Campaign” category for its entry entitled “2015 STAR Campaign,” which encompassed all marketing aimed at acquiring new Purdue University student members during Purdue’s annual student orientation days.
“The Diamond Awards competition represents the pinnacle of credit union marketing and business development,” said Andy Reed, Chair of the CUNA Marketing & Business Development Council, and President and CEO, Texas People FCU. “Honoring credit unions in 30 categories, ranging from brand awareness to website, social media to mobile marketing, credit unions and individuals that receive these awards represent the very best of the best in their profession.”
Award winners were recognized at the council’s 23rd annual conference held March 20-23 in Anaheim, Calif. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards. For more information about Purdue Federal, please visit purduefed.com.